스마트폰,올레,kt,LTE,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

_SLIDE_1_ Marketing 로 CJ도 왔다 _SLIDE_2_ 1. Market Conditions - 2. Opportunity analysis 3. Product(1) 4. Product(2) 5. Promotion xxxxxx. Market share plan - 7. Summary - 8. Q & A - 2012-xxxxxxx-04 1 2 ~ xxxxxx 7 ~ 9 10 ~ 13 14 ~ 17 18 ~ 19 20 21 22 _SLIDE_3_ Market Conditions - ’12. 5. 15 LTE Members 5Million Exceed 2012-xxxxxxx-04 2 _SLIDE_4_ Market Conditions KT LTE Market Conditions ▷ LTE Commercialization Problem(Latecomer, Network) 2012-xxxxxxx-04 3 _SLIDE_5_ Market Conditions KT LTE Market Condition ▷ SKT vs KT Frequency auction → KT 2G Service Termination(Criticism From Consumers) 2012-xxxxxxx-04 4 _SLIDE_xxxxxx_ Market Conditions KT LTE Market Conditions ▷ Result : LTE Members Minimum of Telecom Market 2012-xxxxxxx-04 5 _SLIDE_7_ Market Conditions Brand Awareness Network infrastructure LTE WARP Technology 2G Service Termintion Market Latecomer Insensitive Image Strategic Alliance (KT & CJ) LG U Plus, LTE Market share - CJ…
…