º»¹®/³»¿ë
_SLIDE_1_
Social commerce
_SLIDE_2_
contents
¼Ò¼ÈÄ¿¸Ó½º¶õ
G-old #
Marketing
Strategy
Conclusion
_SLIDE_3_
ÀüÀÚ»ó°Å·¡ÀÇ ÀÏÁ¾
¹Ý°ª ÇÒÀÎ ¼îÇθô
¼Ò¼È ¹Ìµð¾î
¿Â¶óÀÎ ¹Ìµð¾î
¼Ò¼È ³×Æ®¿öÅ·
¼Ò¼ÈÄ¿¸Ó½º
G-old #
Marketing
Strategy
Conclusion
¼Ò¼ÈÄ¿¸Ó½º
G-old #
Strategy
Conclusion
Strategy
Maketing
Conclusion
Strategy
Background
Áö±Ý¼¥
Case
Alternative
Conclusion
¼Ò¼ÈÄ¿¸Ó½º
G-old #
Marketing
Strategy
Conclusion
¼Ò¼ÈÄ¿¸Ó½º
G-old #
Strategy
Conclusion
Strategy
Marketing
Conclusion
Strategy
¼Ò¼ÈÄ¿¸Ó½º
Conclusion
Social Commerence¶õ
_SLIDE_4_
Background
Áö±Ý¼¥
Case
Alternative
Conclusion
SNS
Social Networking Service
ºÒƯÁ¤ ŸÀΰú °ü°è ¸Î´Â ¼ºñ½º
ÇöÀç/¹Ì·¡ ÁÖµµ ¼ºñ½º
SNS±â¹Ý
¼Ò¼ÈÄ¿¸Ó½º
À¯Çà
¼Ò¼ÈÄ¿¸Ó½º
G-old #
Marketing
Strategy
Conclusion
¼Ò¼ÈÄ¿¸Ó½º
G-old #
Strategy
Conclusion
Strategy
Marketing
Conclusion
Strategy
¼Ò¼ÈÄ¿¸Ó½º
Conclusion
_SLIDE_5_
¼Ò¼ÈÄ¿¸Ó½º
G¡¦(»ý·«)
³Ð¾îÁö¸é¼ ¼Ò¼ÈÄ¿¸Ó½º´Â
±âÁ¸ÀÇ ¸¶ÄÉÆÃ ºñ¿ë¿¡ ¾²ÀÌ´ø ºÎºÐÀ»
Ȱ¿ëÇÏ´Â ¹æ¾ÈÀ» ¸ð»öÇß°í, ¼öµµ±Ç¿¡¼
½ÃÀÛÇÑ °ÍÀ» º¥Ä¡¸¶Å· ÇÏ¿´½À´Ï´Ù.
Q Áö±Ý¼¥ÀÌ °¡Áö´Â Â÷º°È
A ºÎ»êÀü¹®À̶ó´Â °ÍÀÌ ÀÏ´Ü Â÷º°ÈÀÔ´Ï´Ù. Áö¸®ÀûÀÎ »óŸ¦ Àß ¾Ë ¼ö Àֱ⠶§¹®¿¡
À¯¸®ÇÏ´Ù°í ºÁ¿ä. ¶ÇÇÑ ´Ù³â°£ÀÇ ¸ÀÁý ÄÜÅÙÃ÷ ¿î¿µ ³ëÇϿ츦 ¹ÙÅÁÀ¸·Î Áö¿ª±â¹Ý
¼Ò¼ÈÄ¿¸Ó½º ¾÷ü·Î Ãâ¹ßÇØ, źźÇÑ ³×Æ®¿öÅ©¸¦ ±¸ÃàÇÑ °ÍÀÌ ¿ì¸®ÀÇ ¼ûÀº °Á¡ÀÔ´Ï´Ù.
¼Ò¼ÈÄ¿¸Ó½º
G-old #
Marketing
Strategy
Conclusion
Marketing
¼Ò¼ÈÄ¿¸Ó½º
G-old #
Strategy
Conclusion
ÀÎÅÍºä ³»¿ë
_SLIDE_10_
Q ¾÷ü¼±Á¤¹æ¹ý
Q Áֿ䱸¸Å°èÃþ
A Áß¿äÇÑ Á¡Àº ÀúÈñµµ °í°´¿¡°Ô ¼Ò°³ÇØÁÖ´Â
ÀÔÀåÀ̹ǷΠ¾÷ÁÖÀÇ ¸¶Àε带 ¸¹ÀÌ º¾´Ï´Ù.
¶ÇÇÑ Á÷Á¢ ¹æ¹®ÇÏ¿© ¾÷ü¿¡ ´ëÇÑ ÃæºÐÇÑ
¼³¸í ÈÄ °è¾à¼¸¦ ÀÛ¼ºÇÏ°Ô µË´Ï´Ù.
¸¶Áö¸·À¸·Î °¡°Ô¸¦ µ¹¾Æº¸¸ç °¡°Ô¿¡ ´ëÇÑ
¼³¸íÀ» µè°í, »çÁøÀ» ÂïÀ¸¸ç ½Ã¼úµµ Á÷Á¢
¹Þ¾Æº¾´Ï´Ù.
A ÁÖ·Î ÆÐ¼ÇÀ̳ª ºäƼ ÂÊÀº 20´ë, 30´ë ¿©¼ººÐµéÀ̳ª Ãʺ¸ÁֺδԵéÀÌ ¸¹ÀÌ
ÀÌ¿ëÇϽʴϴÙ. °æÁ¦°¡ ¾î·Æ±â ¶§¹®¿¡ ½Î°Ô ÀÌ¿ëÇϽ÷Á´Â ¼ºÇâÀÌ ÀÖ¾î¼
±×·± °Í °°½À´Ï´Ù. ¸ÀÁý Ä«Å×°í¸®´Â Ä¿Çúе鵵 ¸¹ÀÌ ÀÌ¿ëÇϽʴϴÙ.
¼Ò¼ÈÄ¿¸Ó½º
G-old #
Marketing
Strategy
Conclusion
Marketing
¼Ò¼ÈÄ¿¸Ó½º
G-old #
Strategy
Conclusion
ÀÎÅÍºä ³»¿ë
ÀÎÅÍºä ³»¿ë
ÀÎÅÍºä ³»¿ë
_SLIDE_11_
¼Ò¼ÈÄ¿¸Ó½º
G-old #
Marketing
Strategy
Conclusion
Marketing
¼Ò¼ÈÄ¿¸Ó½º
G-old #
Strategy
Conclusion
ÀÎÅÍºä ³»¿ë
Q â¾÷ ÈÄ °¡Àå Èûµé¾ú´ø Á¡
A ¼Ò¼ÈÄ¿¸Ó½º¶ó´Â ¸ðµ¨ÀÌ ±¹³»¿¡¼