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_SLIDE_1_ Problems & Solutions of Vita500 _SLIDE_2_ Contents 1. Vita500 vs Bacchus 2. Interview (Vita500 vs Bacchus) 3. Problems of Vita 500 4. Solutions of Vita 500 _SLIDE_3_ Vita500 vs Bacchus Sales Bacchus - 617,800,000,000won Vita500 - 503,200,000,000won Product Type Bacchus - medicine Vita500 - drink _SLIDE_4_ Vita500 vs Bacchus Marketing strategy Bacchus : Very humane, plebeianism, healthy Vita 500 : Many different events, hiring famous celebrities Customer loyalty Bacchus : Very strong sales network, and high loyal customer Vita 500 : Loyalty is well below the Bacchus` _SLIDE_5_ Problems of Vita500 1. There are too many me too products too many me too products = kill off the competitor 2. Vita 500`s size is too small Size of 5% of it`s total size. _SLIDE_6_ Problems of Vita500 3. Not much of a broad customers Does not appeal to older people as much as Bacchus can 4. Limitation of a pharmaceutical[drug] company image must invest more and m…
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