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1. ABOUT
Brand History
Brand Concept
Design Concept
Positioning
2. PRODUCT
Product Line
Product Design
Product Strategy
3. PROMOTION
°¡°Ý Promotion
°¡Ä¡ Promotion
4. PLACE
off-line
on-line
home shopping
5. PRICE
6. SWOT
Strength
Weakness
Opportunity
Threat
7. PLAN
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About
product
promotion
place
price
swot
Plan
½Ç¿ëÀûÀ̶ó°í ÇØ¼ ½ºÅ¸ÀÏÀ» ¹«½ÃÇÑ »óǰÀ» ¼ÒºñÀÚ´Â ¿øÇÏÁö ¾Ê´Â´Ù¡¯
ÄÉÀÌÆ® ½ºÆäÀÌµå ¸¸ÀÇ Ã¶ÇÐÀ¸·Î ź»ý,
·±Äª ÇÏÀÚ¸¶ÀÚ Æä¹Ì´ÑÇÑ µðÀÚÀÎ, ij¸¯ÅÍ ÀÖ´Â ÆÐÅϰú Ä÷¯°¨À¸·Î ÇÚµå¹éÀÇ Æ®·»µå¸¦ ¹Ù²Ù¸ç ÀϾà È÷Æ®.
´Ï¸¸ ¸¶Ä¿½º ±×·ìÀÌ ¿î¿µÇÏ´Ù ¸®Áî Ŭ·¹À̺»¿¡ ÇÕº´µ¥º¸¶ó ·ÎÀ̵带 °øµ¿ ȸÀå ¹× Å©¸®¿¡ÀÌÆ¼ºê µð·ºÅÍ·Î ¿µÀÔ
ÇÚµå¹é ºê·£µå¿¡¼ ¶óÀÌÇÁ ½ºÅ¸ÀÏ ºê·£µå·Î ¶óÀÎ È®Àå
·¹µð Åõ ¿þ¾î ·ÐĪ.¡¦(»ý·«)
(1) Shoulder strap
(2) Cross bag
NDY
HIGH PRICE
LOW PRICE
¡Ú
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leather fabric straw satchels shoulder bags totes cross-body clutches
About
product
promotion
place
price
swot
Plan
PRODUCT LINE
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About
product
promotion
place
price
swot
Plan
PRODUCT DESIGN
COLOR
PATTERN
SHAPE
TEXTURE
Vivid ` pastel, mono
stripe, dot, ribbon, spade, floral
Modern, simple
leather, fabric, nylon, twid
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COLOR
vivid ` pastel - mono tone
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pattern
stripe
dot
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Ribbon
: feminine
Spade logo & signature
: clever
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floral
leopard
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Quilting
: chic
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Simple & modern ½Ç·ç¿§
(1) Shoulder strap
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(3) Simple hand shape
(2) Cross bag
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texture
1. leather
2. cotton
3. nylon
4. twid
5. straw
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About
product
promotion
place
price
swot
Plan
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About
product
promotion
place
price
swot
Plan
Product strategy
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Strategy1. culture code¿ÍÀÇ