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맥도날드,기업분석,경영전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
본문/내용
_SLIDE_1_
Mc Donald’s & Wendy’s
Financial Analysis
_SLIDE_2_
Contents
1.
2.
Firm Performance Measures
3.
Summary & Recommendations
4.
Introduction & Industry and Company Analysis
Financial Statement Analysis
_SLIDE_3_
Introduction and
Industry & Company Analysis
Part 1.
_SLIDE_4_
Introduction
1. Mc Donald`s
The biggest company in fast food industry
2. Wendy’s
In 2008, Wendy’s is merged with Triarc.
-` The third largest company in fast food industry
3. The process of analysis
Common Size analysis
Comparative Analysis
Ratio Analysis
4. Recommendation for our companies
_SLIDE_5_
Industry Analysis
`General background and current trends of the fast food industry`
1. Fast food
Must be prepared quickly
preheated or precooked for time reducing
2. Fast food’s service
take out service
drive through service
3. Market share of the fast food industry
_SLIDE_6_
Company Analysis - Mc Donald`s
1. Foundation In 1940, By Ricard and maurice Mcdonals.
2. the…
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I D : jung******
Date : 2013-04-28
FileNo : 11066778
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