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_SLIDE_1_ Marketing plan _SLIDE_2_ contents 1 2 3 4 _SLIDE_3_ DO YOU KNOW ACTRESS 염정아 “You can dye by yourself at home !!” 1. Introduction _SLIDE_4_ 2. Situation Analysis Each age has different thinking about dye _SLIDE_5_ Strength Easy and fast - The type of foam Not flow down, Stick to hair Dyed hair without the stain lasted color for a long time SWOT _SLIDE_6_ Weakness Expensive Not Various (color) Brand is not famous SWOT _SLIDE_7_ Opportunity Increasing of aged population stress cause gray hair The man are interested in beauty SWOT _SLIDE_8_ SWOT Threat Released product like ours Low market share _SLIDE_9_ Feature 비겐 크림폼 Other (미쟝센) Form Foam Liquid Self Dyeing Easy Difficult Time 20minutes (short) 40minutes (long) Lasted color Long term Short term Hair Damage Not damage (silky) Damage (rough) 3. Comparison _SLIDE_10_ For old age people (from 40 to 50) 4. Marketing Strategic To whom _SLIDE_11_ 4. Marketing Strate…
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