마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

_SLIDE_1_ MAKETING STRATEGY Product base Refrigerator applied Coffee maker “FOCUSED ON ACTION PLAN IN THE MATURE REFRIGERATIOR MARKET” _SLIDE_2_ INTRODUCE TEAM3 _SLIDE_3_ TEAM3 PRODUCT OVERVIEW + Our Product idea is very simple, We just applied Philips SAECO coffee maker to the Samsung Refrigerator. Because we make idea focused on Trend and Synergy in the mature refrigerator market SYNERGY TREND = _SLIDE_4_ TEAM3 MARKET OVERVIEW First, Refrigerator market Share Samsung 51% LG 45% Others 4% Samsung 41% LG 20% Mando 39% But, 1995 “Kimchi Refrigerator” came in to the market. Then made New Market didn’t exist before. Kimchi refrigerator MARKET SIZE : ￦1,000,000,000,000 _SLIDE_5_ TEAM3 MARKET OVERVIEW The success of the Kimchi refrigerator is catch the trend and provide new life style to their target. Like this success, Our product’s purpose is catch the trend increasing interest about coffee and also provide life style based on coffee, Just buy the refriger…
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