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_SLIDE_1_ ACNielsen _SLIDE_2_ Chapter 1 Introduce Chapter 2 Maketing Research Chapter 3 Consumer Panel Service Chapter 4 Q&A ACNielsen _SLIDE_3_ Internation Present Foundation 1923 M&A 2001 Expand 1939 ACNielsen 1. Introduce History _SLIDE_4_ Nielsen Code 1. Introduce _SLIDE_5_ Activities 1) 소매유통 조사 (Retail Measurement Services) 2) 소비자 마케팅 조사 (Customized Research Services) 3) 소비자 패널조사 (Consumer Penal Services) 4) 미디어 조사 (Nielsen Media Research) 1. Introduce _SLIDE_6_ Marketing Research Organization Data Analysis Design Collection Specific Market Situation 2. Marketing Research _SLIDE_7_ Developing the research plan for collecting information The Marketing Research Process Defining the problem and research objectives Implementing the research plan Interpreting and the findings 2. Marketing Research _SLIDE_8_ ACNielsen in Marketing Research Primary Data Secondary Data 2. Marketing Research _SLIDE_9_ February 2008 Trend in Onl…
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