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마케팅사례,신라면블랙,산라면마케팅,농심신라면,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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마케팅사례,신라면블랙,산라면마케팅,농심신라면,마케….pptx
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4 Mbyte
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마케팅사례,신라면블랙,산라면마케팅,농심신라면,마케….pptx
[Size :
4 Mbyte
]
분량 31 Page
가격 3,000 원
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목차/차례
- _SLIDE_1_
- 신라면 블랙
- _SLIDE_2_
- Index
- Intro
- Analysis
- Conclusion
- - Introduction of NONGSHIM & 신라면블랙
- - Feature of 라면 industry
- Market analysis
- SWOT analysis
- STP strategy
- 4P strategy
- Problems (Failure factors)
- Successful Competitor
- _SLIDE_3_
- Intro
- _SLIDE_4_
- Introduction of nongshim
- NONGSHIM
- NONGSHIM is Korean
- famous food maker
- 신라면 블랙 is the premium product which contain cow bone.
- _SLIDE_5_
- - Low profit margin
- - Fixed market
- - substitutional goods ...
본문/내용
_SLIDE_1_
신라면 블랙
_SLIDE_2_
Index
Intro
Analysis
Conclusion
- Introduction of NONGSHIM & 신라면블랙
- Feature of 라면 industry
Market analysis
SWOT analysis
STP strategy
4P strategy
Problems (Failure factors)
Successful Competitor
_SLIDE_3_
Intro
_SLIDE_4_
Introduction of nongshim
NONGSHIM
NONGSHIM is Korean
famous food maker
신라면 블랙 is the premium product which contain cow bone.
_SLIDE_5_
- Low profit margin
- Fixed market
- substitutional goods
Industry feature
Low profit margin , High rate of sales
1 라면 sales = Under 5% profit margin
_SLIDE_6_
- Fixed market
- Low profit margin
- Fixed market
Industry Feature
Most products are published 10years ago
Making new product have high risk
_SLIDE_7_
- Comprehensive industry
- Fixed market
- Substitutional goods
- Important management skil
Industry feature
라면 is just substitutional goods
People don’t think 라면 is main food
_SLIDE_8…
신라면 블랙
_SLIDE_2_
Index
Intro
Analysis
Conclusion
- Introduction of NONGSHIM & 신라면블랙
- Feature of 라면 industry
Market analysis
SWOT analysis
STP strategy
4P strategy
Problems (Failure factors)
Successful Competitor
_SLIDE_3_
Intro
_SLIDE_4_
Introduction of nongshim
NONGSHIM
NONGSHIM is Korean
famous food maker
신라면 블랙 is the premium product which contain cow bone.
_SLIDE_5_
- Low profit margin
- Fixed market
- substitutional goods
Industry feature
Low profit margin , High rate of sales
1 라면 sales = Under 5% profit margin
_SLIDE_6_
- Fixed market
- Low profit margin
- Fixed market
Industry Feature
Most products are published 10years ago
Making new product have high risk
_SLIDE_7_
- Comprehensive industry
- Fixed market
- Substitutional goods
- Important management skil
Industry feature
라면 is just substitutional goods
People don’t think 라면 is main food
_SLIDE_8…
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I D : jung****** Date : 2013-04-28 FileNo : 11066731 |
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