마케팅사례,신라면블랙,산라면마케팅,농심신라면,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

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신라면 블랙
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Index
Intro

Analysis

Conclusion

- Introduction of NONGSHIM & 신라면블랙
- Feature of 라면 industry
Market analysis

SWOT analysis

STP strategy
4P strategy

Problems (Failure factors)
Successful Competitor

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Intro
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Introduction of nongshim
NONGSHIM
NONGSHIM is Korean
famous food maker
신라면 블랙 is the premium product which contain cow bone.
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- Low profit margin

- Fixed market

- substitutional goods

Industry feature
Low profit margin , High rate of sales
1 라면 sales = Under 5% profit margin
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- Fixed market

- Low profit margin

- Fixed market
Industry Feature

Most products are published 10years ago
Making new product have high risk
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- Comprehensive industry

- Fixed market

- Substitutional goods

- Important management skil
Industry feature

라면 is just substitutional goods
People don’t think 라면 is main food
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