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_SLIDE_1_ How to attract Ajumma into cinema Final Project _SLIDE_2_ Index Introduction Research Objective Focus Group Interview Survey research Recommendation _SLIDE_3_ Introduction 20’s ~30’s Main Target 40’s ~50’s Female New Target _SLIDE_4_ Research Objective How they behave in terms of their leisure time How they think about movies and movie theaters Why they have a low usage rate How we can improve 40’s ~50’s Female (Ajumma) New Target _SLIDE_5_ Focus Group Interview Place : Village Fitness Center Time : Nov 19th. Friday P.M. 12:30 Interviewees : six 30~50’s housewives Interview Design Q. Daily Routine A. Do housework in the morning and enjoy hobby after daytime. exercising, culture program, watching movies, etc. Q. About movie theater A. Often go with their friends, sometimes with children. 5~6 times per year. The purpose of going to movie theater is killing time. Main influences Friends and Family, Media Q. Join in some gatherings A. Ge…
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