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마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,항공사
목차/차례
- _SLIDE_1_
- All about Southwest
- _SLIDE_2_
- Outline
- The firm Introduction
- Secrets for success
- Facing Problems
- Suggestions
- 4P/ BCG Analysis
- 1
- 2
- 5
- 4
- ① Relatively
- happy workforce
- ② Aggressive
- fuel hedging
- ③ Point-to
- -Point system
- ④ Consistent
- Aircrafts
- ⑤ Simple Services
- 3
- _SLIDE_3_
- 1. The firm Introduction
- _SLIDE_4_
- 1. The firm Introduction
- Boeing 737
- _SLIDE_5_
- 1. The firm Introduction
- The company’s founding story
- Symbol of Southwest
- Founder Herbert D. Kelleher
- _SLI...
본문/내용
_SLIDE_1_
All about Southwest
_SLIDE_2_
Outline
The firm Introduction
Secrets for success
Facing Problems
Suggestions
4P/ BCG Analysis
1
2
5
4
① Relatively
happy workforce
② Aggressive
fuel hedging
③ Point-to
-Point system
④ Consistent
Aircrafts
⑤ Simple Services
3
_SLIDE_3_
1. The firm Introduction
_SLIDE_4_
1. The firm Introduction
Boeing 737
_SLIDE_5_
1. The firm Introduction
The company’s founding story
Symbol of Southwest
Founder Herbert D. Kelleher
_SLIDE_6_
② Aggressive Fuel Hedging
① A Relatively Happy Workforce
③ Point-to-Point System
④ Consistent Aircrafts
⑤ Simple Services
Southwest airlines’ secrets for success
2. Secrets for success
_SLIDE_7_
① A Relatively Happy Workforce
Enjoy work environment
Southwest airlines’ labor structure
Happy
Workforce
Fuel
Hedging
Point-
to-Point
Consistent Aircrafts
Simple
Services
_SLIDE_8_
② Aggressive Fuel Hedging Strategy
Happy
Workforce
Fuel
Hedging
…
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I D : jung******
Date : 2013-04-28
FileNo : 11066707
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