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_SLIDE_1_ _SLIDE_2_ _SLIDE_3_ - 1979 : Krating Daeng (Thailand drink) gave the idea - 1984 : Red Bull GmbH founded - 1987 : Red bull energy drink released in Austria - 1994 : launching in Germany - 1997 ~ : Broadening (Europe, North America, Austrailia, Asia) Introduction _SLIDE_4_ 90% Austria drink Market _SLIDE_5_ If You Need Passion of Flying, Drink Red Bull _SLIDE_6_ - Higher than the price of rival products. Thailand (\ 450) Singapore (\ 740) U.S.A. (\ 2900) Price _SLIDE_7_ - Problem : Dissatisfaction spreads out through SNS. The opposite effect of Viral Marketing Strategy. Example of Shin Ramen Black : Sustained high price strategy, Early glory, Stopped by poor sales after all Price _SLIDE_8_ - Energy drink - Can product, 250ml, 112kcal Gives spirit → Occult charms Product _SLIDE_9_ Convenient store Night club Sports shop In germany, it is restricted by rumors → Smuggling → Forbidden product charms Place _SLIDE_10_ Street sports Dance and …
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