파일 도요타마케팅,자동차산업,마케팅,브랜드,브랜드마케팅….pptx
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_SLIDE_1_
TOYOTA
)
1
_SLIDE_2_
Introduction
Crisis
Innovation & Leadership
Contents
2
_SLIDE_3_
About TOyota
3
_SLIDE_4_
Crisis of Toyota
Leadership & Innovation
About Toyota
Full name : Toyota Motor Corporation
Origin: Japan
Position
- World`s largest automobile maker
- One of the largest conglomerates
in the world
4
_SLIDE_5_
5
_SLIDE_6_
Crisis of Toyota
Leadership & Innovation
About Toyota
Growth History
1933 Established
1935 - First vehicle built
1957 - First passenger car
1972 - 10 million vehicles
1999 - 100 million vehicles
2003 - 6.78 million vehicles → World’s No. 2
2006 - 8.808 million vehicles → World`s No.1
6
_SLIDE_7_
Crisis of Toyota
Leadership & Innovation
About Toyota
7
…
risis of Toyota
About Toyota
“The complete elimination of all waste imbuing all aspects of production in pursuit of the most efficient methods”
TPS (Toyota Production System)
“Making the vehicles ordered by customers in the quickest and most efficient way, in order to deliver the vehicles as quickly as possible.`
16
_SLIDE_17_
Leadership & Innovation
Crisis of Toyota
About Toyota
Highlighting of Problems
Jidoka
“Quality must be built in during the manufacturing process”
Productivity Improvement
Just-in-Time
“What is needed, when it is needed, and in the amount needed”
17
_SLIDE_18_
Leadership & Innovation
Crisis of Toyota
About Toyota
Continuous
Improvement
Respect
For
People
Toyota Way 2001
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_SLIDE_19_
Leadership & Innovation
Crisis of Toyota
About Toyota
Design Innovation
19
_SLIDE_20_
Leadership & Innovation
Crisis of Toyota
About Toyota
“Synergizing” various contradictory elements in harmony to create new values
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I D : jung****** Date : 2013-04-28 FileNo : 11066633