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도요타마케팅,자동차산업,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
본문/내용
_SLIDE_1_
TOYOTA
)
1
_SLIDE_2_
Introduction
Crisis
Innovation & Leadership
Contents
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_SLIDE_3_
About TOyota
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_SLIDE_4_
Crisis of Toyota
Leadership & Innovation
About Toyota
Full name : Toyota Motor Corporation
Origin: Japan
Position
- World`s largest automobile maker
- One of the largest conglomerates
in the world
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_SLIDE_5_
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_SLIDE_6_
Crisis of Toyota
Leadership & Innovation
About Toyota
Growth History
1933 Established
1935 - First vehicle built
1957 - First passenger car
1972 - 10 million vehicles
1999 - 100 million vehicles
2003 - 6.78 million vehicles → World’s No. 2
2006 - 8.808 million vehicles → World`s No.1
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_SLIDE_7_
Crisis of Toyota
Leadership & Innovation
About Toyota
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_SLIDE_8_
Leadership & Innovation
Crisis of Toyota
About Toyota
Strength:
Global organization
High financial strength
Excellent penetration
SWOT
SWOT
Weakness:
A foreign importer
Production capacity
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_SLIDE_9_
SWOT
Leadership & Innovation
Cri…
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I D : jung******
Date : 2013-04-28
FileNo : 11066633
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