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_SLIDE_1_ Principles of Marketing _SLIDE_2_ Contents Prologue - Introduction of Dr. You - The Reason Why We Chose Dr. You Research Information - Dr. You Marketing Mix (4Ps, SWOT Analysis) - Dr. You sales, situation Epilogue - Our Own Dr. You Marketing Mix - Conclusion Principles of Marketing _SLIDE_3_ Principles of Marketing What is Dr. You → Developed by Tae-woo You (Seoul Univ. Family Medical Department) → Snacks free from 3 bad ingredients (MSG, Artificial pigments, Preservatives) → Slogan : nutritious, delicious, healthier _SLIDE_4_ Principles of Marketing What is Dr. You MSG (Monosodium glutamate) ArtificialPigments Preservatives Balanced Nutrition Delicious Safe Healthier Well-being _SLIDE_5_ Principles of Marketing Why we choose Dr. You Project 1. Reduction of consumers’ reliabilityupon confection Industry 2. Construction of its own unique Product Line , Brand Marketing We will look carefully about product and promotion in…
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