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나이키,아디다스,스포츠산업,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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나이키,아디다스,스포츠산업,마케팅,브랜드,브랜드마케~.pptx
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나이키,아디다스,스포츠산업,마케팅,브랜드,브랜드마케~.pptx
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목차/차례
_SLIDE_1_
Nike And Adidas
Athletic Footwear Industry Analysis
_SLIDE_2_
Table of Contents
_SLIDE_3_
International Sports Event
International Sports EventsAnd Sports Star
2xxx World Cup
2009 Olympic
2008 Olympic
\Sports Star
_SLIDE_4_
Sports Industry Scale
Korea
USA
Nike And Adidas
Athletic Footwear Industry Analysis
_SLIDE_2_
Table of Contents
_SLIDE_3_
International Sports Event
International Sports EventsAnd Sports Star
2xxx World Cup
2009 Olympic
2008 Olympic
\Sports Star
_SLIDE_4_
Sports Industry Scale
Korea
USA
Japan
GDP
624
9,882
4,700
Sport Industry
12.5
256
188
Ratio
2.05%
3.35%
3.88%
Korean Sports Association (2000) -billion $
Statistics Korea (2009) -million $
In each country, Sports Industry oc...
GDP
624
9,882
4,700
Sport Industry
12.5
256
188
Ratio
2.05%
3.35%
3.88%
Korean Sports Association (2000) -billion $
Statistics Korea (2009) -million $
In each country, Sports Industry oc...
본문/내용
_SLIDE_1_
Nike And Adidas
Athletic Footwear Industry Analysis
_SLIDE_2_
Table of Contents
_SLIDE_3_
International Sports Event
International Sports EventsAnd Sports Star
2xxx World Cup
2009 Olympic
2008 Olympic
\Sports Star
_SLIDE_4_
Sports Industry Scale
Korea
USA
Japan
GDP
624
9,882
4,700
Sport Industry
12.5
256
188
Ratio
2.05%
3.35%
3.88%
Korean Sports Association (2000) -billion $
Statistics Korea (2009) -million $
In each country, Sports Industry occupies quite some portion.
In Korea, Sports equipment sales were steadily increasing.
_SLIDE_5_
U.S. Market for Athletic Footwear
_SLIDE_6_
Competition in the Industry
$ 14 billion
$ 12 billion
VS
(2005)
(2004)
_SLIDE_7_
Ratio and Percentage Analysis
Better liquidity
Cash management less aggressive
More effective in generating sales from assets
Maintain a constant difference with Adidas
_SLIDE_8_
Tests of Profitability
Lower average net PPE
Higher operating effi…(생략)
Nike And Adidas
Athletic Footwear Industry Analysis
_SLIDE_2_
Table of Contents
_SLIDE_3_
International Sports Event
International Sports EventsAnd Sports Star
2xxx World Cup
2009 Olympic
2008 Olympic
\Sports Star
_SLIDE_4_
Sports Industry Scale
Korea
USA
Japan
GDP
624
9,882
4,700
Sport Industry
12.5
256
188
Ratio
2.05%
3.35%
3.88%
Korean Sports Association (2000) -billion $
Statistics Korea (2009) -million $
In each country, Sports Industry occupies quite some portion.
In Korea, Sports equipment sales were steadily increasing.
_SLIDE_5_
U.S. Market for Athletic Footwear
_SLIDE_6_
Competition in the Industry
$ 14 billion
$ 12 billion
VS
(2005)
(2004)
_SLIDE_7_
Ratio and Percentage Analysis
Better liquidity
Cash management less aggressive
More effective in generating sales from assets
Maintain a constant difference with Adidas
_SLIDE_8_
Tests of Profitability
Lower average net PPE
Higher operating effi…(생략)
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I D : jung****** Date : 2013-04-28 FileNo : 11066554 |
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