기업분석 항공사 마케팅전략 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp 4p

_SLIDE_1_ Baltic Freight Forwarder _SLIDE_2_ CONTENTS Summary of ALTIC INTERNATIONAL Explanation of main concepts & Answer to the case study questions Recommendation Q&A _SLIDE_3_ SUMMARY OF ALTIC INTERNATIONAL 1. Company Profile European freight forwarding and logistics management organization After the company added a logistic management team in 1980s, the logistics management has became an important part of the company’s operations Now ALTIC is organized into three regions: Europe, America and Asia-Pacific _SLIDE_4_ 2. Supply chain management A Third Party Logistics(3PL) provider - Performs outsourced logistics tasks A move to a Supply Chain Management (SCM) role - Requires much closer links - Needs to develop information systems - Opportunities for service differentiation SUMMARY OF ALTIC INTERNATIONAL _SLIDE_5_ 3. Generic Capabilities Required for the change from a 3PL role to that of an SCM provider ALTIC developed a list of 12 behavioral capabilities …
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