기업분석 항공사 마케팅전략 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp 4p

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Baltic Freight Forwarder
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CONTENTS
Summary of ALTIC INTERNATIONAL
Explanation of main concepts & Answer to the case study questions
Recommendation
Q&A
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SUMMARY OF ALTIC INTERNATIONAL

1. Company Profile

European freight forwarding and logistics management organization
After the company added a logistic management team in 1980s, the logistics management has became an important part of the company’s operations
Now ALTIC is organized into three regions: Europe, America and Asia-Pacific
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2. Supply chain management

A Third Party Logistics(3PL) provider
- Performs outsourced logistics tasks
A move to a Supply Chain Management (SCM) role
- Requires much closer links
- Needs to develop information systems
- Opportunities for service differentiation
SUMMARY OF ALTIC INTERNATIONAL
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3. Generic Capabilities

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4. Cross-cultural Issues