SPAO마케팅,브랜드마케팅,서비스마케팅,마케팅전략,패션마케팅,브랜드전략

_SLIDE_1_ Marketing SPAO _SLIDE_2_ Market analysis SPAO, Competitors analysis Designing Market strategy Implementing Market strategy Budget _SLIDE_3_ SPA brand Market Condition 1996 2000 2002 2004 2006 2008E -27 0.1 25.1 -6.1 7.7 -5.5 4.3 7.0 2.3 3.7 5.7 출처 : 하나 금융 연구소(2008), 국내의류 유통구조의 변화와 그 배경 자료원 : 통계청, 한국은행 100 100 180 220 260 (천억원) -30 -10 0 10 30 20 20 (YoY, %) 의류시장규모 성장률 _SLIDE_4_ SPA brand Market Condition 2xxx 2xxx Brands Number of stores Sales goal (100mil) Number of stores Sales goal (100mil) Uniqulo 52 2,300 80 3,200 ZARA 27 1,000 35 1,400 H&M 2 500(estimates) 5-7 undecided spao 26 225 undecided 357 _SLIDE_5_ Awareness of SPA brands - UNIQLO is on the top position - Domestic SPA brands have low awareness 0 50 100 11 UNIQLO GAP H&M MANGO ZARA FOREVER21 PLASTIC ISLAND SPAO MIXXO _SLIDE_6_ :Raising SPAO’s Brand Awareness OUR GOAL _SLIDE_7_ SPAO has relatively low sales as compared…
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