파일 SKT,마케팅전략,기업분석,마케팅,브랜드,브랜드마케팅….pptx
  [Size :
1,004 Kbyte
]
분량   41 Page
가격  3,000 원
×
링크 주소가 복사되었습니다. 원하는 곳에 붙혀넣기 하세요
카트
다운받기
네이버 ID로 다운 받기
카카오 ID로 다운 받기
구글 ID로 다운 받기
페이스북 ID로 다운 받기
뒤로
본문/내용
_SLIDE_1_
Final Group Project
BUSINESS VALUATION: YOO YONG KEUN
TEAM 5
NA HYUN HO
MOON JI HYUN
LEE KUN HO
LEE MIN A
JO CHANG WOO
JIN SUNG MIN
KWANG SOO DERREK KIM
MIN JUNG KANG
_SLIDE_2_
Final Group Project
BUSINESS VALUATION
Contents
Part 1.
Industry Analysis
Part 2.
Company Analysis - SKT
Proposal 1. Know SKT’s business
Feature phone industry
M. Porter’s 5-forces model
Smartphone industry
Feature phone & Smartphone industry SKT’s performance
Competitor analysis: KT
New business of SKT N-Screen service & Galaxy Tab
_SLIDE_3_
Industry Analysis
Final Group Project
BUSINESS VALUATION
_SLIDE_4_
Part 1.
Industry Analysis
Mobile Phone
Feature Phone
Smartphone
Phase of Mobile Industry
Time
Emerging Industry
Matured
1) Feature Phone Industry
SK Telecom’s competency in the feature phone industry
: Quality of call
_SLIDE_7_
Entry Barrier
Industry Rivalry
Buyer Power
Supplier Power
Threat of Substitutes
Economies of scale
Capital requirement
Product differentiation
Access to distribution
Government regulation
High
High
Medium
High
High
Number of competitors
Industry growth
FC / VC ratio
Degree of differentiation
High exit barriers
Low
High
High
Medium
High
Supplier concentration
Differentiation of inputs
Switching cost
Presence of substitute
Prob. of forward integration
Low
Low
Low
Low
Low
Buyer concentration
Buyer price sensitivity
Buyer’s information
Switching cost
Prob. of backward integration
Low
High
High
Low
Low
No substitutes
Threat of New Entrants : Low
Supplier Power: Low
Industry Rivalry: High
Buyer Power: High
Threat of Substitutes: Low
Industry’s Attractiveness: Moderate
Mobile Industry M. Porter’s 5-Forces Model
Part 1.
_SLIDE_8_
Entry Barrier
Ind
(보관된 자료가 없습니다)
📝 Regist Info
I D : jung****** Date : 2013-04-28 FileNo : 11066473