SKT,마케팅전략,기업분석,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

_SLIDE_1_ Final Group Project BUSINESS VALUATION: YOO YONG KEUN TEAM 5 NA HYUN HO MOON JI HYUN LEE KUN HO LEE MIN A JO CHANG WOO JIN SUNG MIN KWANG SOO DERREK KIM MIN JUNG KANG _SLIDE_2_ Final Group Project BUSINESS VALUATION Contents Part 1. Industry Analysis Part 2. Company Analysis - SKT Proposal 1. Know SKT’s business Feature phone industry M. Porter’s 5-forces model Smartphone industry Feature phone & Smartphone industry SKT’s performance Competitor analysis: KT New business of SKT N-Screen service & Galaxy Tab _SLIDE_3_ Industry Analysis Final Group Project BUSINESS VALUATION _SLIDE_4_ Part 1. Industry Analysis Mobile Phone Feature Phone Smartphone Phase of Mobile Industry Time Emerging Industry Matured Industry Declining Industry Industry Life-Cycle: Feature Phone Source: Competitive Strategy, M. Porter, 1980 Feature Phone Mobile phone industry face strong structural change from the appearance of smartphone Appearance of Smartpho…
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