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_SLIDE_1_ Marketing Strategy - Marketing Management PROSPECS Professional specification _SLIDE_2_ Introduction Sales account of LS networks Contents 3C Customer l Competitor l Company Solution 4P l Marketing Strategy STP _SLIDE_3_ Sales Account 2,513억 3,582억 2008 2xxx _SLIDE_4_ Demographic Factors Teenagers 20`s 30`s Life style People sensitive with trend Personality People who want healthy life STP Segmentation _SLIDE_5_ STP Targeting Teenagers ~ Thirties Focusing their Fashion and Trends _SLIDE_6_ STP Design Quality PROSPECS Current Position Positioning _SLIDE_7_ Customer Trend-sensitive & Financial Support Financial Support Trend Recognition Purchase Teenagers _SLIDE_8_ Unique Personality & Reasonable Purchase Trendy Reasonable Choice Twenties and Thirties Customer Purchase _SLIDE_9_ Competitor Alpha Project Outsourcing Brand Image Quality Comfort Credence Core Competence Need for specific product concept for custome…
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