파일 PROSPECS,프로스펙스기업분석,마케팅,브랜드,브랜드마….pptx
  [Size :
10 Mbyte
]
분량   27 Page
가격  2,000 원
×
링크 주소가 복사되었습니다. 원하는 곳에 붙혀넣기 하세요
카트
다운받기
네이버 ID로 다운 받기
카카오 ID로 다운 받기
구글 ID로 다운 받기
페이스북 ID로 다운 받기
뒤로
본문/내용
_SLIDE_1_
Marketing Strategy
- Marketing Management
PROSPECS
Professional specification
_SLIDE_2_
Introduction
Sales account of LS networks
Contents
3C
Customer l Competitor l Company
Solution
4P l Marketing
Strategy
STP
_SLIDE_3_
Sales Account
2,513억
3,582억
2008
2xxx
_SLIDE_4_
Demographic Factors
Teenagers
20`s
30`s
Life style
People sensitive with trend
Personality
People who want healthy life
STP
Segmentation
_SLIDE_5_
STP
Targeting
Teenagers ~ Thirties
Focusing their Fashion and Trends
_SLIDE_6_
STP
Design
Quality
PROSPECS
Current Position
Positioning
_SLIDE_7_
Customer
Trend-sensitive & Financial Support
Financial Support
Trend Recognition
Purc…
shop & Creative Design
PROSPECS TUNES
Customize your shoes to your satisfaction
Unlimited designs you can make
Place
_SLIDE_16_
4P
Place
Our Special Tuning Shop
Common Tuning is
_SLIDE_17_
4P
Place
PROSPECS TUNES
Our Special Tuning Shop
_SLIDE_18_
4P
Survey
Price
_SLIDE_19_
4P
SPOKESMODEL & SPONSOR
Promotion
+
_SLIDE_20_
4P
SPOKESMODEL & SPONSOR
Promotion
_SLIDE_21_
4P
POPUP Store
Promotion
Strong Attractiveness in short time
Brand Appeal needed by POPUP Store
POPUP
Temporary Store
_SLIDE_22_
4P
Experience Marketing
Public Relation with people in Stadium & Hot Places
Promotion
_SLIDE_23_
PROSPECS, give them new shoes on your own and share the touching moment...
4P
Promotion
CSR
_SLIDE_24_
4P
Promotion
Is CSR enhancing Brand Image
CSR = Positive Image of company
Not really 27%
Yes 73%
Source : 기업의 사회적 책임과 소비자의 CSR인식이 브랜드 태도에 미치는 영향 / 박해용
_SLIDE_25_
Marketing
Fashion Brand
Not just Sports Brand
(보관된 자료가 없습니다)
📝 Regist Info
I D : jung****** Date : 2013-04-28 FileNo : 11066468