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IBM,기업분석,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
본문/내용
_SLIDE_1_
IBM’s Grand Plan to Save the Planet
_SLIDE_2_
Smarter Traffic
Smarter Cities
Smarter Food
Smarter Green IT
Smarter Water
Smarter Telco
Smarter Energy
_SLIDE_3_
Traffic Congestion
_SLIDE_4_
Stockholm’s Traffic Congestion
_SLIDE_5_
SMARTER TRAFFIC
_SLIDE_6_
SMARTER METER
_SLIDE_7_
_SLIDE_8_
SMARTER FOOD
FARM TO FORK
_SLIDE_9_
SMARTER FOOD
Cacao plant
_SLIDE_10_
CASE STUDY
GE’s ECOMAGINATION
_SLIDE_11_
GE’s ECOMAGINATION
Increase revenues from ecomagination product
Double investment in R&D
Reduce greenhouse gas emissions and improve the energy efficiency of GE’s operations
Reduce water use and improve water reuse
Keep the public informed
_SLIDE_12_
GE’s Strategy
2008
2xxx
2012
Reduce GHG Intensity
30%
Double R&D
To
$1.5 billion
Reduce water
20% absolute
Strive to grow revenues to
$25 billion
Reduce GHG
1% absolute
_SLIDE_13_
THANK YOU Q&A
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I D : jung******
Date : 2013-04-28
FileNo : 11066432
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