Cafe,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

_SLIDE_1_ Biz ProposalCafe the Way _SLIDE_2_ Overview _SLIDE_3_ STEP1 Business Definition is Providing Space, Interpersonal & Informational Communication, came from the customer-oriented. It makes people connected by common subjects and sharing their interests so that they can reach the common intellectual goal in a limited space, ‘cafe’. _SLIDE_4_ STEP1 Define the Broad Product-Market Thinking process showing HOW we defined the Broad Product Market _SLIDE_5_ STEP2 Target Market Decision Justification (1) Primary Target Market The Benefits Sought: Reading materials and WIFI is necessary for the hard worker target to access to the appropriate information. _SLIDE_6_ STEP3Core Strategy Product Promotion Price Place _SLIDE_7_ STEP4 Differentiation Free working material pencil, pen, eraser, paper, marker, post-it, etc Fresh flowers on every table Personal greeting service Printers and Photocopiers without extr…
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