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▷Established by Rene Townsend
and her husband

▷ Premier travel company

▷ Located in a southern city

▷ The largest travel agency in town

City Location
1. Combination of a good industrial base
- Banking finance, insurance, pharmaceuticals,
and electronics
2. Good public administration
3. High civic pride
4. The largest part of the minority population
- Mexican Americans



Target Level → Middle class in the town

Recheck
all fares
to ensure
Regular
newsletter
Special
training
program
Emergency
800 number
Corporate-rate
hotel program
Free
flight
insurance
Computer
-generated
capability
Special
Program
▷ Established in 1995

▷ Korea’s biggest tourism company

▷ Having over 10 million customers

▷ Having overseas branches
like in Thai, Hong Kong, LA, New York,
Hawaii, Australia, Canada, Italy,
Fra…