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패션마케팅,지오다노,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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패션마케팅,지오다노,마케팅,브랜드,브랜드마케팅,기….ppt
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패션마케팅,지오다노,마케팅,브랜드,브랜드마케팅,기….ppt
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Fashion Marketing Team 11
Table of Contents
Target
Positioning
Place
Price
Promotion
Recommended direction for GIORDANO
About GIORDANO
Pursue good quality at reasonable price
GIORDANO HISTORY
Year 1981
Established in Hong Kong by Jimmy Lai
Year 1991
Started expanding towards Asian market
Year 1994
GIORDANO Korea founded
Year 1995
Created distribution channel nationally through out department stores
Year 1996
Increased Sales by 250%
Year 1997
Achieved revenue 60 billion dollars
Year 1998
Steadily grew during Financial Crisis
Year 1999
Department st…
Table of Contents
1. About GIORDANO
2. What GIORDANO Pursues
3. Why GIORDANO
4. STP
SegmentationTarget
Positioning
5. 4P
ProductPlace
Price
Promotion
6. Problems that GIORDANO faces and suggested Solutions
Constructive analysis of GIORDANORecommended direction for GIORDANO
About GIORDANO
Pursue good quality at reasonable price
GIORDANO HISTORY
Year 1981
Established in Hong Kong by Jimmy Lai
Year 1991
Started expanding towards Asian market
Year 1994
GIORDANO Korea founded
Year 1995
Created distribution channel nationally through out department stores
Year 1996
Increased Sales by 250%
Year 1997
Achieved revenue 60 billion dollars
Year 1998
Steadily grew during Financial Crisis
Year 1999
Department st…
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I D : jung****** Date : 2013-04-26 FileNo : 11066196 |
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