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Fashion Marketing Team 11 Table of Contents 1. About GIORDANO 2. What GIORDANO Pursues 3. Why GIORDANO 4. STP Segmentation Target Positioning 5. 4P Product Place Price Promotion 6. Problems that GIORDANO faces and suggested Solutions Constructive analysis of GIORDANO Recommended direction for GIORDANO About GIORDANO Pursue good quality at reasonable price GIORDANO HISTORY Year 1981 Established in Hong Kong by Jimmy Lai Year 1991 Started expanding towards Asian market Year 1994 GIORDANO Korea founded Year 1995 Created distribution channel nationally through out department stores Year 1996 Increased Sales by 250% Year 1997 Achieved revenue 60 billion dollars Year 1998 Steadily grew during Financial Crisis Year 1999 Department store buyers selected GIORDANO as the best brand of the year Year 2000 Launched GIORDANO KIDS, Jeans/ Reached sales goal of 200 billion dollars What Giordano pursues Basic, easy, unisex casual products Why GIORDANO STP Se…
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