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Invitation to Contents Project I Building fashion brands - New Brand Launching 1. Target Research Market 2. Market Position 3. Brand Naming Project II Line Development 1. Trend Report 2. Concept Board 3. Color Story/Fabric Story/Print Story 4. Style Sheet Project III Merchandising Plans 1. Ratios (Style, Size, Color) 2. Merchandising Plan Project IV Marketing Strategies 1. Promotion 2. Place Project I Building Fashion Brands - New Brand Launching 1. Target Research Market 2. Market Position 3. Brand Naming Project I Building fashion brands 1. Target Research Market The real condition of 2xxx Korean Fashion Market Target research market 2. Market Position 1) Setting the competitor brands 2) The analysis of the competitor brands 3) SWOT analysis 4) Product positioning map 3. Brand Naming Name Symbol Slogan Package Design Main colors Project I Building fashion brands 1. Target Research Market The real condition of 2xxx Korean Fashion Market …
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