패션마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

So fast
Contents
Introduction
4P
Advertisement Magazine
Sex and the City
The Devil Wears Prada
Celebrity Marketing
SWOT
Evaluation
1. Introduction
1996. launched by Tamara Mellon and Jimmy Choo.

2001, 8. a new partnership with Equinox Luxury Holdings Ltd.

2001-2003. opened twenty six new stores.

2003. introduced both handbag and small leather goods collections.

2004, 8. opened a store in Korea.

2007. over 60 branded stores in many of the world`s top locations
1. Introduction
Jimmy Choo (周仰傑)
Born in Malaysia in 1961.
Made his first shoe when he was 11.
Graduated from Cordwainers` Technical College in London
In 1986, they began manufacturing custom-made shoes
Professional shoemaker for the House of Windsor
In 1996, launching ‘Jimmy Choo’ ready-made shoes.
Jimmy Shoe as nickname.
“It does not matter what you are wearing - if you have a good shoes and good bag, you will look all right.”
- Jimmy Choo
Tamara Mellon
The CE…