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Cold Stone Creamery Contents 1. Introduction 2. Environmental Analysis 3. Marketing Mix(4P) Analysis 4.STP(Segmentation, Targeting, Positioning) Analysis 5.Research Analysis 6. Recommended marketing program 1. Introduction Introduction-Cold Stone Creamery’s Background `Susan Sutherland & Donald` Cold Stone Creamery was founded in 1988 by Don and Susan Sutherland in Tempe, Arizona Cold Stone + Creamery Cold Stone Frozen granite stone with 9 degrees below zero Creamery Dairy farm which produces dairy products by using fresh milk Brand name Brand Identity Ice cream = Creation What makes Cold Stone unique is that consumers get a “Creation” ice cream blended on a frozen granite stone with different things mixed-in like nuts, candy, cookies, fruits, etc Cold Stone is a super premium ice cream store that gives us “The ultimate Ice cream experience” Introduction Marketing problems in Korea In Korea,sing-for-tips g…
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