코카콜라,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

will make Coca Cola to be more competitive. Secondly, the company tries to offer good working environment to motivate its employees for increasing their working efficiency. Finally, the company is trying to create value and make different with its competitor. This mission will be able to increase market share and sales. In fact, there is keen competing beverage market thereby the company provides different design and taste to attract consumers so that the demand of consumers will be increase more. All those mission statements support to vision statement so that it helps to achieve objective.
Vision statement is inspiration and framework which very closed to strategic planning. It usually applies to an entire organization or to a single division of that company. It usually shows what company wants to be. However, the vision will help Coca cola to achieve goal more efficiently. On Coca cola’s vision statement, there are six ‘P’s; profit, people, portfolio, planet, partners and profit.

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