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신세계그룹,신세계백화점,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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신세계그룹,신세계백화점,마케팅,브랜드,브랜드마케팅….docx
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신세계그룹,신세계백화점,마케팅,브랜드,브랜드마케팅….docx
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목차/차례
- -Business Model-
- CONTENTS
- THE 1ST REPORT_ BUSINESS MODEL (2xxx.10.5)
- Ⅰ. BUSINESS FIRM
- Ⅱ. ORGANIZATION ⅰ. HISTORY OF ‘SHINSEGAE’
- ⅱ. MISSION
- ⅲ. OBJECTIVE
- ⅳ. ENVIRONMENT(INTERNAL/EXTERNAL)
- Ⅲ. ORGANIZATION CHART
- Ⅳ. VALUE CHAIN ⅰ. PRIMARY ACTIVITIES
- ⅱ. SUPPORT ACTIVITIES
- Ⅴ. BUSINESS FUCTION & PROCESS
- Ⅵ. COMPETITOR FORCES ⅰ. COMPETITORS
- ⅱ. NEW ENTRANTS
- ⅲ. CUSTOMERS
- ⅳ. SUPPLIERS
- THE 2ND REPORT_IT&MIS
- Ⅰ. IT INFRASTRU...
본문/내용
-Business Model-
CONTENTS
THE 1ST REPORT_ BUSINESS MODEL (2xxx.10.5)
Ⅰ. BUSINESS FIRM
Ⅱ. ORGANIZATION ⅰ. HISTORY OF ‘SHINSEGAE’
ⅱ. MISSION
ⅲ. OBJECTIVE
ⅳ. ENVIRONMENT(INTERNAL/EXTERNAL)
Ⅲ. ORGANIZATION CHART
Ⅳ. VALUE CHAIN ⅰ. PRIMARY ACTIVITIES
ⅱ. SUPPORT ACTIVITIES
Ⅴ. BUSINESS FUCTION & PROCESS
Ⅵ. COMPETITOR FORCES ⅰ. COMPETITORS
ⅱ. NEW ENTRANTS
ⅲ. CUSTOMERS
ⅳ. SUPPLIERS
THE 2ND REPORT_IT&MIS
Ⅰ. IT INFRASTRUCTURE ⅰ. HARDWARE
ⅱ. SOFTWARE
ⅲ. INTRA NETWORK
Ⅱ. MIS ⅰ. SCM /ERP
ⅱ. CRM
ⅲ. E-BIZ
THE 3RD REPORT_MODIFIED BUISNESS PROCESS
Ⅰ. E-BIZ(M-COMMERCE)
Ⅱ. SCM(백화점 자체 검품 프로세스 축소) ⅰ. COMPETITVE STRATEGY
ⅱ. CURRENT PROCESS
ⅲ. TOOL& SYSTEM
ⅳ. NEW PROCESS
ⅴ. EXPECTATION PERFORMANCE
Ⅲ. CRM(“BEHAVIORAL TARGETING”)
Ⅰ. Business Firm
Ⅱ. Organization
ⅰ. History of ‘SHINSEGAE’
1930. 10. 24 일본 ‘미쓰꼬시’ 백화점 경성지점 개…
CONTENTS
THE 1ST REPORT_ BUSINESS MODEL (2xxx.10.5)
Ⅰ. BUSINESS FIRM
Ⅱ. ORGANIZATION ⅰ. HISTORY OF ‘SHINSEGAE’
ⅱ. MISSION
ⅲ. OBJECTIVE
ⅳ. ENVIRONMENT(INTERNAL/EXTERNAL)
Ⅲ. ORGANIZATION CHART
Ⅳ. VALUE CHAIN ⅰ. PRIMARY ACTIVITIES
ⅱ. SUPPORT ACTIVITIES
Ⅴ. BUSINESS FUCTION & PROCESS
Ⅵ. COMPETITOR FORCES ⅰ. COMPETITORS
ⅱ. NEW ENTRANTS
ⅲ. CUSTOMERS
ⅳ. SUPPLIERS
THE 2ND REPORT_IT&MIS
Ⅰ. IT INFRASTRUCTURE ⅰ. HARDWARE
ⅱ. SOFTWARE
ⅲ. INTRA NETWORK
Ⅱ. MIS ⅰ. SCM /ERP
ⅱ. CRM
ⅲ. E-BIZ
THE 3RD REPORT_MODIFIED BUISNESS PROCESS
Ⅰ. E-BIZ(M-COMMERCE)
Ⅱ. SCM(백화점 자체 검품 프로세스 축소) ⅰ. COMPETITVE STRATEGY
ⅱ. CURRENT PROCESS
ⅲ. TOOL& SYSTEM
ⅳ. NEW PROCESS
ⅴ. EXPECTATION PERFORMANCE
Ⅲ. CRM(“BEHAVIORAL TARGETING”)
Ⅰ. Business Firm
Ⅱ. Organization
ⅰ. History of ‘SHINSEGAE’
1930. 10. 24 일본 ‘미쓰꼬시’ 백화점 경성지점 개…
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