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Becoming Hwangjinyi
CONTENTS
¥É . Selected reasons and introduce to
`Seoul Milk`
¥± . Environment analysis
¥² . Marketing strategy
¥³ . Future prospects and the expected effects
¥´ . Reference
¥É . Selected reasons and introduce to `Seoul Milk`
1. Why does Group 8 select Seoul Milk Cooperative
a. One of the issue companies in this year
Seoul Milk writing the date of manufacture has received good reviews as positioning of the milk. Consumers buying dairy products are considered the most important decision points, depending on the freshness when you can drink until the expiration date and time that is created will be marked with the date of manufacture. As for the issue, group8 thougt that our new product line and brand-new aggressive marketing will effective customers at this time.
b. The increased interest in health and immunity due to H1N1(Swan Flu)
U.S. magazine `parenting.com` said `We ¡¦(»ý·«)
C. High brand loyalty of the senior
us a Germ-killing Process at 135 degrees Celsius.
- To produce the fresh products, they operate a factory, an institute, and a circulation system efficiently.
- There are main products such as fair milk, process milk, yogurt, juice, soybean milk, cheese, cream, butter, condensed milk and so on.
About Seoul Milk Cooperative.
The sales of 2008 : 1,264,215,000,000 Won
(increased 164,000,000,000 Won compare with 2007`s sales)
The number of milk cow : 144000
The volume of sals : 7,930,000/day
The number of employees 1,964person
Organization map of Seoul milk
¥± . Environment analysis
1. Milk market analysis
a. Milk Market Structure
Milk in the country has become the one of the most popular food. In other words, the food is a mature market. However, milk consumption is still short of the level of developed countries. Because in Western, drinking milk at the table is common with a much higher position but in Korea yet simply do not head out of its role as nutrition