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생산관리,다이소,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
본문/내용
Analysis of Daiso-Asung Industry
Production & Operation Management (02)
Intro
1. Introduction of the company
2. Reasons why the company implements the specific solutions
3. Solutions implemented
4. Expected benefits or realized benefits
5. Future plans and Discussions
Contents
1. Introduction of the company
Daiso-Asung Industry
Starting business at 1997.
Joint company with daiso
group in Japan.
Surpassed 700 stores in January
2xxx.
Sold 430 billion(4300억) won in
2xxx year.
Have absolute market share in one thousand won shop(천원샵) category.
1) Low profit, Because High cost
2) Distribution of sales
Production cost 45%
Branch benefit 30%
Distribution cost 24%
Headquter profit 1%
2. Reasons why the company implements the specific solutions
Daiso deal in many product
replace about 500 product in a month
Branch increase rapidly
Human resource
5. Work process is hand-operated
3) Daiso has one logistics center
But
2. Reasons why the company implem…
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I D : jung******
Date : 2013-04-26
FileNo : 11065641
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