본문/내용
- Samsung SMART TV -
1
2
Intro
Company’s Perspective
3
4
Consumer’s Perspective
Survey
5
Conclusion
Contents
Contents
1
2
Intro
Company’s Perspective
3
4
Consumer’s Perspective
Survey
5
Conclusion
Intro
2. Smart phone is being popular
1. SMART function is making new trend
Do we need the
Smart function in TV
Intro
SAMSUNG has an
ability to drive market
Intro
Intro
Web & App
Various applications with SMART Hub
internet without extra device
Built-in Wi-Fi
1
2
Intro
Company’s Perspective
3
4
Consumer’s Perspective
Survey
5
Conclusion
Contents
Smart
Brilliant
- Graceful, Wonderful
Company’s perspective
Multitasking
Watching TV
+
Internet Searching
+
Various Apps
Company’s perspective
Function
Company’s perspective
- Smart refrigerator, washing machine
- A funeral hall, parking lot
Company’s perspective - Conclusion
Company’s perspective - Conclusion
[Source :각 언론매체 기사 발췌]
1
2
Intro
Comp…
estionnaire
focused on different prices
Conclusion
Do not want
expensive
smart function
Conclusion
New market of
Smart TV
Q&A
My name is 최은규.
I will talk about several things that has shown at the survey, we have proceeded.
We have conducted two different types of survey.
And overall 54 respondents have answered the survey for us.
The number is the sum of respondents of both A and B type.
Type A , and Type B
The difference between those two types is the text that is contained in the survey.
Before I show you the actual result, let me just briefly summarize that difference.
The single major difference in those two different, like I said, is the text that is contained in the survey.
Here is the text from Type A
And Type B
If you see the sentence that is underlined with red line you will be able to see the difference.
The difference is the two different assumption that the price will either be similar with TV
or the price will be increased