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Contents
KINTEX
2xxxBusan Olympic
Conclusion
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2
3
1. KINTEX
1. KINTEX
About KINTEX : leading international exhibition complex in Northeast Asia !
Scale : 53,541§³
Composed 5 Halls
¡æ Can be divided partition
Structure
¡æ Single floor with no pillar
Note
¡æ Suitable for large scale,
Trade exhibitions,
Heavy equipment can be exhibited
1. KINTEX
Question 1 : key target publics
Some organizers who needs space where can exhibit heavy things
Question 2 : What message
If your company have exhibition in KINTEX,
you could satisfy the result of exhibition.
If your organization have exhibition about something heavy,
KINTEX is best place for holding your exhibition.
1. KINTEX
Question 3 : How deal with job losses
Appeal to member that freezing of wages or voluntary retirement
Question 4 : What techniques
Short term plan
manage member of venue step by step using evaluation system
Set a long ¡¦(»ý·«)
etition sites, stadiums and training halls;
- To arrange for the required equipment;
- To lodge the athletes, their entourage, the officials;
- To organize medical services;
- To solve transportation problems;
- To meet the requirements of the mass media in order to offer the public the best possible information on
the Games;
- To organize cultural events that are an essential element of the celebration of the Olympic Games;
- To write the Final Report on the celebration of the Games in the two official languages and distribute it
within two years after the end of the Games.
¢¡ So, committee of Busan has to consider all of those factors.
2020 Busan olympic
Question 2 : what research will you require
To satisfy those aspects of IOC, the committee could use some kind of research tools.
1. SWOT Analysis
Analyze the city¡¯s infrastructures, environments, characteristics etc,
Set the PR plan to success in bidding.
2. PEST Analysis