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Discussion point You are the public relation relations manager of a large international and conference venue management group. Your organization has just taken over a locally owned, long established, but ailing medium-sized venue that is based in another part of the country. There are no plans to change the business significantly but you do extend to invest in refurbishment and hopefully expand the business. In the short term, However, there will be some job losses as your organization seeks to increase efficiency and make the business more competitive: Identify your Key target public: To set target publics organization should be aware of range of different publics and company. Especially stakeholders which can be defined as parties, individuals or groups that may bear influence on their performance should be considered. Internals: employees, suppliers(accommodation provider, other provider, intermediaries -DMO,CVB,PCO) Externa…
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