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마케팅 Marketing 제품 가격 책정에 따른 마케팅 전략 product line pricing optional - product price captive - product pricing by - product pricing product bundle pricing Introduction Index Conclusion Demonstrate our subject Main subject Q&A Contents Using the categories found in Table, find an advertisement that illustrates each of thestrategies. Demonstrate why the advertisement fits the category. description Strategy Product line pricing Setting price steps between product line items Optional-product pricing captive - product pricing by - product pricing product bundle pricing Pricing optional or accessory products sold with the main product Pricing products that must be used with the main product Pricing low-value by-products to get fid of them Pricing bundles of products sold together What is our subject 1. Product line pricing strategy Main subject 하나의 제품계열에 속하는 품목들 사이의 독특한 관계(보완적 관계/중립적 관계/대체적 관계)를 고려하여 전체 제품계열의 수익을 증대시키기 위하여 품목별 가격을 결정하는 정책. 제품계열 가격 전략 prod…
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