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G-EXTREME (CASIO) -Summary We put ourselves in G-Shock (watch maker) and created a luxury brand line that is called G-EXTREME. This brand is for the higher profit on sales and market share. First, I’ll briefly introduce our product. G-EXTREME is the luxurious sport watch, and it is not only for the people who enjoy general sports but also for the people who enjoy extreme sports. We added a lot of functions that is more practical and more elegant on the existing functions of G-Shock. The functions we added are the luxurious design, health control device, durable and flexible materials, water proof, depth meter, checking heart rate, atmospheric pressure measurement, digital thermometer, and GPS. In addition, we set a price of G-EXTREME about 600 to 700 dollars so we made our products more expensive and luxurious than the existing G-Shock products (100 to 200 dollars). Then, we thought about target markets. Our product is aimed at the people who enjoy the extreme sports, who care about…
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