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_SLIDE_1_ Zipcar: Refining the business model _SLIDE_2_ Contents What is a ZIPCAR Case Analysis Case Question Similar case in Korea : Social commerce Recommendation to the firm Case Summary & Major Issue _SLIDE_3_ Zipcar What’s a Zipcar : Car-sharing service Sharing _SLIDE_4_ Summary & Major issues Positive Negative Cost efficient Environment-friendly Simple online system Customized convenient service Budget Limitation Additional Maintenance Cost _SLIDE_5_ Business model location customer market Zipcar A. Market characteristic Niche market B. Location Limited Difficult to park C. Customer Student Urban dweller D. Technology Web-based platform Tech _SLIDE_6_ Industry trend Europe In 1999, approximately 200 car-sharing organizations operated in 450 cities in Europe nations. U.S.A U.S. market was large and virtually untouched. Car sharing industry 66mil lived in the top 20 metropolitan areas 20mil used public transportation to get to wor…
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