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Globalizing of American Beauty
Globalizing of American Beauty
L`Oreal
L`Oreal
CONTENTS

1. Introduction of L¡¯Oreal

1. Organization

2. R&D

3. Marketing

4. Strategy & Culture

5. Competition

1. Division
2. M&A
1. 5 forces analysis
2. SWOT analysis
3. What is kiehl¡¯s
4. BCG MATRIX ANALYSIS
1. Áß±¹ ½ÃÀå ÁøÃâÀÇ ´çÀ§¼º
2. STP Àü·«
3. Áß±¹ ¼ÒºñÀÚµéÀÇ ¼Òµæ¼öÁØ
& ÁöÃâ
4. Conclusion
I . Introduction of L¡¯Oreal
II .Characteristics of L¡¯Oreal
III . M & A
IV. Novel Chance of L¡¯Ore...
º»¹®/³»¿ë

Globalizing of American Beauty
Globalizing of American Beauty
L`Oreal
L`Oreal

CONTENTS
1. Introduction of L¡¯Oreal

1. Organization
2. R&D
3. Marketing
4. Strategy & Culture
5. Competition
1. Division
2. M&A
1. 5 forces analysis
2. SWOT analysis
3. What is kiehl¡¯s
4. BCG MATRIX ANALYSIS
1. Áß±¹ ½ÃÀå ÁøÃâÀÇ ´çÀ§¼º
2. STP Àü·«
3. Áß±¹ ¼ÒºñÀÚµéÀÇ ¼Òµæ¼öÁØ
& ÁöÃâ
4. Conclusion
I . Introduction of L¡¯Oreal
II .Characteristics of L¡¯Oreal
III . M & A
IV. Novel Chance of L¡¯Oreal
V. Kiehl¡¯sÀÇ Áß±¹ ½ÃÀå ÁøÃâ Àü·«

L¡¯Oreal Worldwide
·Î·¹¾ËÀÇ ÃÖ°í ÇÙ½ÉÀü·«Àº R&D¿¡ ´ëÇÑ ÅõÀÚ
Merge & Acquisition
Introduction of L¡¯Oreal

Mission of L¡¯oreal
Rank Company Country Sales volume Market value
(US$ billion)
Exhibit 1The world¡¯s Top 20 Cosmetics Companies, Ranks by 2004 sales volume
L¡¯Oreal
Proctor & Gamble
Unilever
Shiseido
Estee Lauder Inc.
Avon Products Inc.
Beiersdorf AG
Johnson & Joh¡¦(»ý·«)


ÀÚ·áÁ¤º¸
ID : jung******
Regist : 2013-04-26
Update : 2013-04-26
FileNo : 11065083

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