글로벌경영,그로벌마케팅,경영전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

Globalizing of American Beauty
Globalizing of American Beauty
L`Oreal
L`Oreal

CONTENTS
1. Introduction of L’Oreal

1. Organization
2. R&D
3. Marketing
4. Strategy & Culture
5. Competition
1. Division
2. M&A
1. 5 forces analysis
2. SWOT analysis
3. What is kiehl’s
4. BCG MATRIX ANALYSIS
1. 중국 시장 진출의 당위성
2. STP 전략
3. 중국 소비자들의 소득수준
& 지출
4. Conclusion
I . Introduction of L’Oreal
II .Characteristics of L’Oreal
III . M & A
IV. Novel Chance of L’Oreal
V. Kiehl’s의 중국 시장 진출 전략

L’Oreal Worldwide
로레알의 최고 핵심전략은 R&D에 대한 투자
Merge & Acquisition
Introduction of L’Oreal

Mission of L’oreal
Rank Company Country Sales volume Market value
(US$ billion)
Exhibit 1The world’s Top 20 Cosmetics Companies, Ranks by 2004 sales volume
L’Oreal
Proctor & Gamble
Unilever
Shiseido
Estee Lauder Inc.
Avon Products Inc.
Beiersdorf AG
Johnson & Johns…