_SLIDE_1_ International Business _SLIDE_2_ Contents Hyundai Motors International business Issue Analyze Current Position Industry Competitors Global Market Situation Core competence Hyundai USA Hyundai China Hyundai Europe Recommendations Eco-Friendly
Marketing _SLIDE_3_ Hyundai Motors 1967 Founded CEO _SLIDE_4_ Hyundai Motors _SLIDE_5_ Hyundai Motors _SLIDE_6_ International business Issue To go into European Market _SLIDE_7_ Position analysis Ind...
º»¹®/³»¿ë
_SLIDE_1_
International Business
_SLIDE_2_
Contents
Hyundai Motors
International business Issue
Analyze Current Position
Industry
Competitors
Global Market Situation
Core competence
Hyundai USA
Hyundai China
Hyundai Europe
Recommendations
Eco-Friendly
Marketing
_SLIDE_3_
Hyundai Motors
1967 Founded
CEO
_SLIDE_4_
Hyundai Motors
_SLIDE_5_
Hyundai Motors
_SLIDE_6_
International business Issue
To go into European Market
_SLIDE_7_
Position analysis
Industry
Internal & External Factors
_SLIDE_8_
Position analysis
Competitors
_SLIDE_9_
Position analysis
Market Situation
Global Economic Recession
_SLIDE_10_
Hyundai Motors¡¯ Core Competence
High Technological Skills
Engine Making skills
_SLIDE_11_
Hyundai Motors¡¯ Core Competence
Eco-friendly Technology
_SLIDE_12_
Hyundai USA
HYUNDAI = Cheap car
(Influenced from ¡®Excel¡¯ late 80s) ¡æLow quality
Open a new factory in Alabama
¡æ Improve the image of HYUNDAI
_SLIDE¡¦(»ý·«)
ning point
_SLIDE_22_
Hyundai-Europe
_SLIDE_23_
Hyundai-Europe
Japan¡¯s car brands haven¡¯t done successful job in Europe. Especially, after Toyota recalls.
_SLIDE_24_
Hyundai-Europe
Europeans tend to prefer small and midsize cars rather than large size cars.
SUV
Small cars
_SLIDE_25_
Hyundai-Europe
Eco-friendly cars are necessary in Europe¡¯s marketing
Hybrid car
Hydrogen-oxygen fuel cars
_SLIDE_26_
Hyundai-Europe
Biggest Challenge of Hyundai¡¯s Europe marketing is low reputation compared to other European brands, especially German brands.
Too high barrier for Hyundai to win in Europe¡¯s market
_SLIDE_27_
Making strong brand image in Europe is the most important challenge for Hyundai
We¡¯ve heard of Hyundai, but we don¡¯t know much about it.
We have strong trust about Europe(German) car brandsbut, Hyundai Well, I would hesitate to buy it.
_SLIDE_28_
Hyundai-Europe
To compete with European car brands, Hyundai¡¯s image-making in Europe should be..
High quali
(º¸°üµÈ ÀÚ·á°¡ ¾ø½À´Ï´Ù)
📝 Regist Info
I D : jung****** Date : 2013-04-26 FileNo : 11065024