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국제경영,글로벌마케팅,현대자동차,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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국제경영,글로벌마케팅,현대자동차,마케팅,브랜드,브….pptx
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국제경영,글로벌마케팅,현대자동차,마케팅,브랜드,브….pptx
[Size :
5 Mbyte
]
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목차/차례
_SLIDE_1_
International Business
_SLIDE_2_
Contents
Hyundai Motors
International business Issue
Analyze Current Position
Industry
Competitors
Global Market Situation
Core competence
Hyundai USA
Hyundai China
Hyundai Europe
Recommendations
Eco-Friendly
International Business
_SLIDE_2_
Contents
Hyundai Motors
International business Issue
Analyze Current Position
Industry
Competitors
Global Market Situation
Core competence
Hyundai USA
Hyundai China
Hyundai Europe
Recommendations
Eco-Friendly
Marketing
_SLIDE_3_
Hyundai Motors
1967 Founded
CEO
_SLIDE_4_
Hyundai Motors
_SLIDE_5_
Hyundai Motors
_SLIDE_6_
International business Issue
To go into European Market
_SLIDE_7_
Position analysis
Ind...
_SLIDE_3_
Hyundai Motors
1967 Founded
CEO
_SLIDE_4_
Hyundai Motors
_SLIDE_5_
Hyundai Motors
_SLIDE_6_
International business Issue
To go into European Market
_SLIDE_7_
Position analysis
Ind...
본문/내용
_SLIDE_1_
International Business
_SLIDE_2_
Contents
Hyundai Motors
International business Issue
Analyze Current Position
Industry
Competitors
Global Market Situation
Core competence
Hyundai USA
Hyundai China
Hyundai Europe
Recommendations
Eco-Friendly
Marketing
_SLIDE_3_
Hyundai Motors
1967 Founded
CEO
_SLIDE_4_
Hyundai Motors
_SLIDE_5_
Hyundai Motors
_SLIDE_6_
International business Issue
To go into European Market
_SLIDE_7_
Position analysis
Industry
Internal & External Factors
_SLIDE_8_
Position analysis
Competitors
_SLIDE_9_
Position analysis
Market Situation
Global Economic Recession
_SLIDE_10_
Hyundai Motors’ Core Competence
High Technological Skills
Engine Making skills
_SLIDE_11_
Hyundai Motors’ Core Competence
Eco-friendly Technology
_SLIDE_12_
Hyundai USA
HYUNDAI = Cheap car
(Influenced from ‘Excel’ late 80s) →Low quality
Open a new factory in Alabama
→ Improve the image of HYUNDAI
_SLIDE…
International Business
_SLIDE_2_
Contents
Hyundai Motors
International business Issue
Analyze Current Position
Industry
Competitors
Global Market Situation
Core competence
Hyundai USA
Hyundai China
Hyundai Europe
Recommendations
Eco-Friendly
Marketing
_SLIDE_3_
Hyundai Motors
1967 Founded
CEO
_SLIDE_4_
Hyundai Motors
_SLIDE_5_
Hyundai Motors
_SLIDE_6_
International business Issue
To go into European Market
_SLIDE_7_
Position analysis
Industry
Internal & External Factors
_SLIDE_8_
Position analysis
Competitors
_SLIDE_9_
Position analysis
Market Situation
Global Economic Recession
_SLIDE_10_
Hyundai Motors’ Core Competence
High Technological Skills
Engine Making skills
_SLIDE_11_
Hyundai Motors’ Core Competence
Eco-friendly Technology
_SLIDE_12_
Hyundai USA
HYUNDAI = Cheap car
(Influenced from ‘Excel’ late 80s) →Low quality
Open a new factory in Alabama
→ Improve the image of HYUNDAI
_SLIDE…
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I D : jung****** Date : 2013-04-26 FileNo : 11065024 |
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