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_SLIDE_1_ Evolution of Blogs as a Credible Marketing Communication Tool _SLIDE_2_ Evolution of Blogs as a Credible Marketing Communication Tool _SLIDE_3_ Purposes Evolution of Blogs as a Credible Marketing Communication Tool This case study takes into preview the increasing influence of blogs, its evolution and adoption for marketing communication purposes This case study discusses several stumbling instances of marketers in the blogsphere A reality check of the blogsphere is taken to find out the activities of corporate marketers, and how/what can be learnt from the travails of marketers across the world The case study focuses on the malfeasance of blogs _SLIDE_4_ CGM is Consumer Generated Media or user generated content on the cyber world The pace of evolution and adaption of Internet CGM # What is CGM Introduction (Concept) Evolution of Blogs as a Credible Marketing Communication Tool _SLIDE_5_ Introduction (Concept) Evolution of Blogs as a Credible Market…
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