광고심리,e편한세상,아파트광고,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

_SLIDE_xxxxxx_ Project title; analyzing and improving an ad Project item; e편한 세상 _SLIDE_2_ Brand analysis Target / Competitor analysis Advertisement contents analysis Problem and solving point Improved ad better contents _SLIDE_3_ _SLIDE_4_ Brand analysis Experience comfortable world Clean Modest complete Humanism Future Freshness Meaning of e편한세상 : Brand identity : _SLIDE_5_ Brand analysis _SLIDE_6_ Target / Competitor analysis Model Common people Celebrity (김태희,김남주) celebrity (이영애) Product exposure ALL Celebrity`product Celebrity`product Narration “저희가 찾은 답은 ‘진심’입니다” “프르지오를 만나면 자연도 프리미엄이 됩니다” “세상보다 높은 자부심” copy 진심이 짓는다 내일의 프리미엄 모두가 꿈꾸는 그 곳 _SLIDE_7_ Brand Recognition: Before the ads is on the air (2008) 출처: 엘베스트(2008),e편한세상 리서치허브 조사자료,마케팅팀,0xxxxxx 편한세상 Brand analysis _SLIDE_8_ Standards in Purchasing Apartment e편한세상 saw the necessity of ‘Brand Recognition’ Brand analysis _SLIDE_9_ Brand Recognition: After the ads is …
…