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History Year History 1865 The birth of Nokia 1912 Finnish Cable Works founded 1960 First electronics department 1981 The mobile era begins 1992 Jorma Ollila becomes President and CEO 1998 Nokia leads the world 2005 The billionth Nokia phone is sold 2007 5th most valued brand in the world Introduction MISSION Connecting People Business Part Mobile Phone Industry Honoary Chairman : Jorma Ollila(1992~2006) “We live or die with the telecommunication industry!” Current CEO : Stephen Elop Jorma Ollila Key of success Restructuring for Concentration Heavy investment for R&D Light organization through outsourcing Rapid decision making process of top management team Low production cost under economics of scale Variety of Product Effective STP strategy BCG Matrix Star star Question Smart phone Cash Cow $ Basic Mobile Phone Dog Growth Vector SWOT STP - Segmenting Six Segments of Nokia Basic First-time buyer who are very price driven and only…
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