Marketing Plan,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

Report Subject: New Product Marketing Plan Contents 1. Executive Summary 2. The Product(Good or Service) or Business Idea 3. Market Analysis 4. Competitor Assessment 5. Marketing Strategy 6. Implementation 1. Executive Summary Our company is a multi service fitness club which have a hospital equipped medical facilities, a gym and a spa. Existing fitness clubs provide an already fixed schedule to customer but in our fitness center we will link the center with an orthopedics(western medicine) and an oriental medicine to check health status of our customer precisely. Also we will prescribe exercise and make out a menu depending on the result of medical examination. We will consider our customer`s individual schedule, make them enjoy exercising and leisure time at any time they want. We will manage our customer specially. Our fitness center will provide luxurious and sophisticated health-related services. As a fitness program, we will prepare fitness programs basically…
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