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GM,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
목차/차례
- CONTENTS
- Introduction
- Problem
- Solution (Web service, E-vis)
- GM’s current situation
- Recommendation
- Introduction General Motors
- The World`s Largest Automaker
- With Ford Motor, DaimlerChrysler, Big 3 automaker in USA.
- Founded in 1908 (sales leader for 76 years)
- Headquarters in Detroit.
- Current CEO is Richard Wagoner, Jr.
- 2006 Sales volume
- Rank
- Company
- Sales volume
- 1
- GM
- 8.38
- 2
- TOYOTA
- 8.12
- 3
- FORD
- 6.20
- 4
- VOLKSWAGEN
- 5.24
- 5
- DAIMLERCHRYSLER
- 4.85
- 6...
본문/내용
CONTENTS
Introduction
Problem
Solution (Web service, E-vis)
GM’s current situation
Recommendation
Introduction General Motors
The World`s Largest Automaker
With Ford Motor, DaimlerChrysler, Big 3 automaker in USA.
Founded in 1908 (sales leader for 76 years)
Headquarters in Detroit.
Current CEO is Richard Wagoner, Jr.
2006 Sales volume
Rank
Company
Sales volume
1
GM
8.38
2
TOYOTA
8.12
3
FORD
6.20
4
VOLKSWAGEN
5.24
5
DAIMLERCHRYSLER
4.85
6
HYUNDAI KIA
3.69
7
NISSAN
3.59
8
PSA
3.39
9
HONDA
3.36
10
RENAULT
2.53
(million)
GM’s Products
Multi-national company : GM
GM manufactures its cars and trucks in 33 countries and employees about 284,000 people around the world.
Problem & Solution
Problem
Too wide
expansion
Communication
time & cost
Compatibility
of software
Difficulty in
management
The company had more than 30 plants worldwide and retools them on an average of every seven or eight years.
…
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I D : jung******
Date : 2013-04-26
FileNo : 11064771
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