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Cooper,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
목차/차례
- Manufacturing may not be glamorous,
- but we know a lot about it.
- - Robert Cizik, Chairman, President & CEO
- 1965
- 1833
- 1929
- - Broaden existing product lines.
- - Offer opportunities for enhanced earnings through cost management.
- - Enhance Cooper’s strength in distribution.
- - Strengthen a business unit’s market position.
- - Enjoy widespread brand name recognition.
- - Serve a broad customer base.
- - Seek acquisitions that exhibit stable earnings or patterns that are countercyclical to tho...
본문/내용
Manufacturing may not be glamorous,
but we know a lot about it.
- Robert Cizik, Chairman, President & CEO
1965
1833
1929
- Broaden existing product lines.
- Offer opportunities for enhanced earnings through cost management.
- Enhance Cooper’s strength in distribution.
- Strengthen a business unit’s market position.
- Enjoy widespread brand name recognition.
- Serve a broad customer base.
- Seek acquisitions that exhibit stable earnings or patterns that are countercyclical to those we already have.
- Acquire products that serve basic and essential needs and that are derived from proven technologies, thereby contributing to the objective of operation in stable markets with predictable growth.
- Acquire manufacturing companies with products that are of high quality and that are leaders in their markets.
vertical integration
For producing a product, having sub ordinate companies from harvest to finished product.
Ex) EVP, MD&P
How do you think about Cooper industr…
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I D : jung******
Date : 2013-04-26
FileNo : 11064749
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