발표

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Case Study; Cosmetic industry
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01 What does AP need to do in order to compete with the European brands on a global scale?

02 At the lower end, who is the market leader in Korea? Why? Is the lead significant?

03 After Misha and The Face Shop, who are the major low end players in Korea?

04 What would be the most efficient means of increasing the brands?

LIST
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01 What does AP need to do in order to compete with the European brands on a global scale?
01
Next…
Next…
National Cosmetic
Group’s Way
First, Down Number of Cosmetic Products.
Second, ?Provide a Differentiated Service.
Third, Read Your Consumer’s Trends & Each Country Characteristic.
Forth, Get Your Company’s The Fan & Potential Consumers.
National Consumer VS
Foreign Consumer
National Cosmetic Groups
…

5. Chanllenge