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’s Marketing Strategy
HEODAK’s Marketing Strategy
Contents
Introduction of ‘HEODAK’
The Previous and The Present state
Plans for the future continuous growth
Industry Analysis
Competitors Analysis
New Strategy 1
New Strategy 2
Introduction of
July, 2xxx: (주)얼떨결 was founded by HEO.
January, 2xxx: ‘HEODAK’ was introduced through the online shopping mall.
The present state of
The number one of sales in online shopping mall in 3 months after introducing.
August, 2xxx: It turned over 1억 1천 만원.
It has kept the number one of sales in a market of chicken breasts.
Success factors of the current state
The market of chicken breasts wasn’t developed.
Concerning about Diet and Health was increasing.
Niche Market
Big Opportunity
Success factors of the current state
Prejudices of chicken breasts.
Soft texture and good tastes.
…
in this market situation.
The competitors.
Competitors producing ‘Chicken Breasts Products
-‘Fitfood’, ‘Gancoach’, ‘HealsDak’
Competitors producing ‘Various Chicken Products’.
- ‘Harim’, ‘Maniker’.
Competitors Analysis
The comparison with the former competitors.
Comparison of chicken breast products
HEODAK
Fitfood
Gancoach
HealsDak
14000 won/kg
17450 won/kg
19000 won/kg
15000 won/kg
Competitors Analysis
The comparison with the former competitors.
⑴ Fit Food
One of the first movers
More Expensive
Various versions of Chicken Breasts Products and Diet Food Products
Product < Promotion or Events
Competitors Analysis
The comparison with the former competitors.
⑵ Gancoach
Got into the market late
More Expensive
Different Strategy in the Product
Continuous Promotion
Competitors Analysis
The comparison with the former competitors.
⑶ HealsDak