코카콜라마케팅

_SLIDE_1_ _SLIDE_2_ Do you know Coca-Cola Marketing? _SLIDE_3_ CONTENTS 1. The reason why we chose Coca-Cola 2. Corporate Profile and History 3. Successful marketing strategy of Coca-Cola - Media marketing - Social marketing - Character marketing - Sports marketing 4. The future of Coca-Cola 5. Questions _SLIDE_4_ The reason why we chose Coca-Cola Coca-Cola is the product we can access easily Coca-Cola won the first prize in assets in the world Coca-Cola has various and unique marketing strategies _SLIDE_5_ Corporate Profile and History What is Coca-Cola Company? -multinational -John Stith Pemberton -franchised -anchor bottler -Atlanta, Georgia _SLIDE_6_ 1894 … A modest start for a bold idea 1899 … The first bottling agreement 1900-1909 … Rapid growth 1916 … Birth of the contour bottle 1920s … Bottling overtakes fountain sales 1920s and 30s … International expansion 1940s … Post-war growth 1950s … Packaging innovations 1960s … New brands introduce…
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