본문/내용
_SLIDE_1_
- Focused on Outback Steakhouse -
The Influence of Family Restaurant’s Marketing on Customer Satisfaction
and Revisitation
_SLIDE_2_
Index
Ⅰ Introduction
Ⅱ Analysis
Ⅲ Conclusion
_SLIDE_3_
Ⅰ Introduction
_SLIDE_4_
Purpose
*How marketing communications activities affect
consumers’ satisfaction about their brand.
* Marketing communications activities
are verified without traditional limitation.
* To verify brand satisfaction set up
by those marketing communications weather the loyalty.
*Compared with other general businesses,
for the industry providing services
_SLIDE_5_
Research Method
Influencing factors
which make customer revisit
and give a high brand satisfaction
in family restaurant companies
_SLIDE_6_
Sampling Method
Research range
Outback steak house(Family restaurant)
Research place
Kyunghee university
Research subject
For the customer who’s been outback steak house within 1 year
Research period
From 16, Nov to 22, Nov
We used Conv…
…