MARKETING
ACE bed
*
Contents
Introduction of bed market
Introduction of Ace bed
Inside-out
Outside-in
Analysis & Conclusion
Introduction of bed market
ACE bed
*
Analysis of the bed marketplace
Introduction of
Ace Bed
Ace BED was founded in 1963
No.1 position
Selected in KBPI for 6 consecutive years for first time
in the bed industry
ACE bed
*
Strength
Weakness
Opportunity
Threat
SWOT analysis of ACE bed
Loyalty of customers
Brand recognition
Know how of science and
best manufacturing facility
Customers database
Recognition as a high price
product
Protraction of purchase cycle
Numerous complex retail
store
Bed as must have item
recognition
Silver market development
Well-being/ Lohas culture
Trend of ecofriend¡¦(»ý·«)
|
out science
N = 100
N = 100
*
±Ùµ¥ ¿Ö ½ÃÀåÁ¡À¯À²ÀÌ ¶³¾îÁö°í Àִ°¡ ?
½ÃÀåÁ¡À¯À² ¶³¾îÁö°í ÀÖ´Ù´Â ±Ù°ÅÁ¦½Ã
ÀÌ ÀÌÈÄ¿¡ ±× ÀÌÀ¯´Â ÇÑ»ù°ú ·¹¸Æ½º
*
*
About HANSSEM
Top company in domestic market
Main Business: Interior for furniture,
kitchen
Total home interior HANSSEM
*
Comport I
*
Comport I dual system
-Two parts in one mattress for adjusting different body types
Mattress for
Soft hardness
Mattress for
Medium hardness
Comport I dual System
*
A strong anti-bacterial effect of Sanitized company reduce these.
Antibacterial fabric of Sanitized
Analysis
& Conclusion
ACE bed
*
Conclusion
Ace should consider customers as they all have different point of view about comfort of bed.
Ace Bed corporation has been publishing the slogan :bed is science¡± to imprint image of unshakeable bed
Inside out
Outside in
THANK YOU
*
¿¡À̽º ħ´ë´Â °¡±¸¶õ Á¦Ç°À» ÃÖÃÊ·Î ¿ì¸®³ª¶ó¿¡ ½ÃµµÇÑ ±â¾÷À¸·Î¾÷°è¿¡¼ ºÎµ¿ÀÇ 1À§ ÀÚ¸®¸¦ °í¼öÇÏ°í ÀÖ´Ù.
*
¿¡À̽ºÄ§´ë´Â 1À§ ħ´ëȸ»çÀ̱⿡ ħ´ë¸¦ °Á¶ÇÏ°í ħ´ë¿¡ ´ëÇÑ »ó½ÄÀ»
µÚ¾þ´Â Ä«ÇǸ¦ ³»¼¼¿ö ¼º°ø
*
Á߽ɺÎÀÇ Åº·Â¼º