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아시아나
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아시아나.pptx
[Size :
8 Mbyte
]
아시아나.pptx
[Size :
8 Mbyte
]
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_SLIDE_1_
Asiana
Airlines
_SLIDE_2_
Index
5.Fairness Case
6.Service Innovation
7.Demand
8.Pricing
9.Conclusion
and
1.7P
Chapter 1
_SLIDE_4_
and
7P
_SLIDE_5_
and
7P
PRODUCT
Reservation service
In-Flight service
Airport service
_SLIDE_6_
and
7P
The 24 hours service
PLACE
_SLIDE_7_
and
7P
PRICE
Price competitiveness Flexible price
_SLIDE_8_
and
7P
PEOPLE
The Asiana airline won the prize in the ‘best on board service and flight attendants’ field continually of the past 4 years and they encourage passengers and staffs to communicate each other.
_SLIDE_9_
and
7P
Airport lounge
The convenien…
Asiana
Airlines
_SLIDE_2_
Index
1.7P
2.Gap Analysis
4.Servqual5.Fairness Case
6.Service Innovation
7.Demand
8.Pricing
9.Conclusion
3.Customer Behavior
_SLIDE_3_and
1.7P
Chapter 1
_SLIDE_4_
and
7P
_SLIDE_5_
and
7P
PRODUCT
Reservation service
In-Flight service
Airport service
_SLIDE_6_
and
7P
The 24 hours service
PLACE
_SLIDE_7_
and
7P
PRICE
Price competitiveness Flexible price
_SLIDE_8_
and
7P
PEOPLE
The Asiana airline won the prize in the ‘best on board service and flight attendants’ field continually of the past 4 years and they encourage passengers and staffs to communicate each other.
_SLIDE_9_
and
7P
Airport lounge
The convenien…
4.Servqual
5.Fairness
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I D : jung****** Date : 2013-04-16 FileNo : 11063129 |
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